[New Font] So Flora Botanical Font

We’re really happy to introduce So Flora, a lovely hand-drawn botanical font that we’ve just launched in our shops. This is a font we’ve wanted to create for ages and have been quietly working on in the background, and we’re so happy to finally get it out there.

So Flora feels right at home on branding, packaging, social posts, or in your personal projects where a softer voice is needed. When you’re using a detailed font like this, the secret is contrast. The trick is to let the decorative letters (like So Flora) do the expressive work, and then pair it with something simple and quiet, like a clean sans-serif. Give the decorative letters plenty of space to breathe, and suddenly everything feels balanced instead of busy.

Quick Font Tip:

Don’t overcrowd decorative fonts. It’s tempting to fill every space with something pretty… especially with florals involved. But the magic really happens when you leave room for the details to breathe.

This font was designed to bring a little softness to your work, something that feels calm and expressive and just a little bit different.

If you end up using it, we’d genuinely love to see what you create.

We’re already at work on our next font, which will have a completely different vibe to So Flora, so watch this space for more.