How to Write Your Brand Story (Without It Feeling Awkward)
Introducing the Cosy Brand Story Builder, a guided workbook for creatives.
Let’s be honest, writing your brand story is one of those tasks that sounds lovely in theory… until you sit down to actually do it.
What do you say?
Where do you begin?
And how do you write it without cringing halfway through?
If you’ve ever stared at a blank “About” page, or tried to introduce yourself on social media and ended up spiralling into “maybe I’ll just delete it all,” you’re not alone. So many creatives struggle with this part of their brand, and that’s exactly why we’ve created the Cosy Brand Story Builder.
What is the Cosy Brand Story Builder?
It’s a gentle, guided workbook designed to help you write your story in a way that feels natural, honest, and totally you.
Inside, you’ll find:
Reflective prompts to explore what led you here and what your brand stands for
Structured writing space (in both printable PDF and editable Canva format)
A build-your-own brand story framework
Real-world tips on how to use your story in bios, websites, newsletters, and more
It’s not a generic template. It’s a tool to help you sound like yourself, but more confident.
Who is it for?
This workbook is perfect for:
Creatives launching a new business or rebranding something that’s grown
Designers, illustrators, writers, and small business owners looking to write an About page that actually sounds human
Anyone who’s tired of bland bios and wants a brand story that feels personal, powerful, and true
Why it matters
Your story is more than a paragraph on your website. It’s the thing that helps people trust you. It’s how they decide whether to work with you, buy from you, or stick around.
When it’s told well, it makes everything easier—content, marketing, pitching, even pricing your services. It becomes the thread that runs through your brand.
This workbook helps you find that thread.
Ready to write your story?
The Cosy Brand Story Builder is available now in the Cosy Fox shop.
You’ll receive both the printable and editable Canva versions so you can choose whatever works best for your process.
