Welcome to the Cosy Fox blog, a space where we share branding insights, creative process stories, portfolio case studies, and practical resources for small businesses and fellow creatives.
Here, you’ll find a closer look at the thinking behind our projects alongside advice on visual identity, content creation, illustration, and growing a brand with personality. We also share new launches and downloadable resources (and the occasional freebie designed to make creative life feel a little easier).
We hope this space leaves you with useful ideas, fresh inspiration, creative encouragement and more confidence in the direction your brand is growing.
Bright Ideas & Tips
Cosy Fix: Your Colours Aren’t Working Together (A Softer Way to Build a Palette)
You’ve chosen your colours carefully. Each one, on its own, feels right and you do like them. You can imagine them working. They looked beautiful when you first picked them. But when you bring them together, something… isn’t right.
The Difference Between a Pretty Brand and a Working Brand
There’s a moment where it all comes together: you sit down to create something new, and instead of starting from scratch, you already know where to begin. The structure and tone are there, and the visual language is familiar.
Your Brand Feels “Off” (But You Can’t Explain Why)
It’s a lovely feeling when things fall back into place. You open your website and feel settled rather than uncertain.
Branding Mistakes We Made (So You Don’t Have To)
New to branding or running a creative studio? Learn the biggest mistakes we made in our first year—and what we do differently now to deliver better client results and protect our energy.
How to Write Your Brand Story (Without It Feeling Awkward)
Struggling with your About page? This guided brand story workbook helps creatives write their story with ease. Includes printable + Canva template.
Logo Design Trends in 2025: What’s In and How to Make It Work for Your Brand
Explore the biggest logo design trends of 2025—from bold minimalism to responsive systems—and learn how to apply them to your brand without losing your identity.
The Branding Fix: How Good Design Solves Business Problems
Struggling with brand recognition, customer trust, or social media engagement? Learn how strategic branding and graphic design can fix common business problems.
The Secret Power of Playful Design: Why Friendly Brands Attract Loyal Customers
Discover how playful design helps brands stand out, build trust, and connect emotionally with their audience. Includes tips, examples, and a fun brand persona activity.
Colour Your Brand: Choosing a Palette That Speaks to Your Audience
Learn how colour psychology influences branding and how to create a colour palette that speaks to your audience. Includes a free worksheet to guide you.
How to Add Brand Personality Without Losing Professionalism
Learn how to build a brand personality that feels human and relatable—without losing credibility. Includes a free worksheet to shape your tone and style.
How to Use Brand Assets Across Different Platforms
Learn how to use your brand assets consistently across print, digital, and social media. Download our free worksheet and follow along with the video walkthrough.