Client Type Quiz: What Kind of Creative Business Owner Are You?
We’ve worked with so many brilliant creatives over the years - designers, makers, illustrators, writers, dreamers - and if there’s one thing we’ve learned, it’s this: branding is not one-size-fits-all.
Some folks come to us fresh off their first Canva logo, ready to build. Others are in their second rebrand, looking to stand out in a sea of sage and soft serif fonts. Wherever you are in your business journey, this quiz will help you figure out what you (might) need next. It could be anything, from a potential brand refresh, a strategy session, or simply a solid starting point.
So grab a pen (or just keep track in your head) and let’s find out:
What kind of Cosy Fox client are you?
A Cosy Little Quiz to Help You Find Your Next Brand Step
Question 1: Your current branding is...
A. Wait, does my Instagram bio count as branding?
B. Cute but inconsistent. It changes depending on the mood (and the Canva template).
C. Technically polished… but something’s missing.
D. Pretty solid, actually! But I want to grow into something a little bolder.
Question 2: When you think about your dream client...
A. I don’t know how to describe them yet.
B. I know them - I just don’t know how to attract them.
C. I’ve worked with them, but I still attract the wrong ones too.
D. I’m ready to speak to a more premium audience.
Question 3: Your biggest brand struggle right now is...
A. Honestly, knowing where to start.
B. Consistency. Everything looks a bit pieced together.
C. Standing out. I’m blending into a very aesthetic crowd.
D. Scaling. How do I evolve without losing my identity?
Question 4: If your business was a room, it would feel...
A. Half-painted, with great ideas pinned to the walls.
B. Cosy, but cluttered.
C. Stylish, but not quite me.
D. Clean, considered, and ready for its glow-up.
Results: What Kind of Client Are You?
Mostly A’s?
You’re a Bright-Eyed Beginner
You’re just starting out, and that’s something to be proud of! You’ve got energy, ideas, and about 17 Pinterest boards, but you're not sure how to tie it all together yet.
What you might need:
→ A roadmap. Something to guide your early steps.
Try this: The Cosy Brand Story Guide
Mostly B’s?
You’re a Scrappy Dreamer
You’ve been DIY-ing your way through it all, and you’ve done brilliantly. Now you’re craving a little clarity (and fewer fonts). You’re ready for consistency and confidence.
What you might need:
→ A mini brand refresh or template kit to bring it all together.
Try this: The Cosy Brand Refresh Kit [This is a free download once you join our newsletter!]
Mostly C’s?
You’re a Hidden Gem
You’ve got a brand, but it’s not quite capturing your full sparkle. Your visuals are “nice,” but your story? It’s ready to shine louder.
What you might need:
→ Deeper strategy and storytelling to stand out in your space.
Try this: Book a Cosy Strategy Session with us
Mostly D’s?
You’re a Next-Level Nurturer
You’ve built a beautiful foundation. Now you’re thinking about growth - higher-ticket offers and collaborations, maybe even a rebrand that reflects your new direction.
What you might need:
→ A full brand elevation, with thoughtful design that grows with you.
Try this: Check out our portfolio, and if we are a good fit, get in touch!
Wherever You Are, You’re Right on Time
There’s no right place to be in your branding journey. You could be dreaming up your first logo or planning your third launch; whatever the case, we’re here to support you with resources and a whole lot of warmth.
Ready to take the next step?
Pop us a message or browse the Cosy Fox shop. We’ll be the ones with the colour swatches, font pairings, and a biscuit tin close at hand.
