Welcome to the Cosy Fox blog, a space where we share branding insights, creative process stories, portfolio case studies, and practical resources for small businesses and fellow creatives.
Here, you’ll find a closer look at the thinking behind our projects alongside advice on visual identity, content creation, illustration, and growing a brand with personality. We also share new launches and downloadable resources (and the occasional freebie designed to make creative life feel a little easier).
We hope this space leaves you with useful ideas, fresh inspiration, creative encouragement and more confidence in the direction your brand is growing.
Bright Ideas & Tips
The Difference Between a Pretty Brand and a Working Brand
There’s a moment where it all comes together: you sit down to create something new, and instead of starting from scratch, you already know where to begin. The structure and tone are there, and the visual language is familiar.
Your Brand Feels “Off” (But You Can’t Explain Why)
It’s a lovely feeling when things fall back into place. You open your website and feel settled rather than uncertain.
Client Type Quiz: What Kind of Creative Business Owner Are You?
Take our fun and friendly branding quiz to find out where you are in your creative business journey, and what your brand might need next. Free tools and tips inside!
Branding Mistakes We Made (So You Don’t Have To)
New to branding or running a creative studio? Learn the biggest mistakes we made in our first year—and what we do differently now to deliver better client results and protect our energy.
How to Write Your Brand Story (Without It Feeling Awkward)
Struggling with your About page? This guided brand story workbook helps creatives write their story with ease. Includes printable + Canva template.
Building a Brand Suite: Why It’s Essential for Your Business
Learn what goes into a brand suite and why cohesive branding matters. Discover the key components of a strong brand identity and how to build your own.
Logo Design Trends in 2025: What’s In and How to Make It Work for Your Brand
Explore the biggest logo design trends of 2025—from bold minimalism to responsive systems—and learn how to apply them to your brand without losing your identity.